Paid Media Manager

Remote

£35,000 - £40,000

Permanent

Our client is a B2B growth marketing agency that works with professional service organisations to deliver revenue growth. They offer fully remote working with offices in London and Newcastle.

Responsibilities:

• Paid Search Advertising:
  • Develop and execute comprehensive Google Ads campaigns to drive targeted traffic and achieve business objectives.
  • Create and optimise PPC campaigns on various platforms such as Google Ads, Bing Ads, and other search engines.
• Social Media Advertising:
  • Design and implement effective paid advertising strategies on social media platforms, including but not limited to LinkedIn, Facebook, and Twitter.
  • Develop visually appealing and compelling ad creatives tailored to each platform's audience.

• Display Advertising:
  • Manage display advertising campaigns, including banner ads and other visual elements, across relevant networks.
  • Utilise audience targeting and segmentation to maximise the impact of display advertising efforts.
• Budget Management:
  • Monitor and manage advertising budgets effectively to ensure maximum ROI.
  • Provide regular reports on budget allocation, spending, and performance across various campaigns.
• Analytics and Reporting:
  • Use analytics tools to track, analyse, and report on key performance indicators (KPIs) for all paid media channels.
  • Provide insights and recommendations based on data analysis to optimise campaigns.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience in managing paid media campaigns across multiple platforms.
• In-depth knowledge of Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising platforms.
• Strong analytical skills and the ability to interpret and leverage data for decision-making.
• Excellent communication and collaboration skills.

Preferred Skills:

• Certification in Google Ads or other relevant platforms.
• Experience with A/B testing and conversion rate optimisation.
• Familiarity with industry trends and emerging technologies in paid media