Paid Media Manager
£35,000 - £40,000
Our client is a B2B growth marketing agency that works with professional service organisations to deliver revenue growth. They offer fully remote working with offices in London and Newcastle.
- Paid Search Advertising:
- Develop and execute comprehensive Google Ads campaigns to drive targeted traffic and achieve business objectives.
- Create and optimise PPC campaigns on various platforms such as Google Ads, Bing Ads, and other search engines.
- Social Media Advertising:
- Design and implement effective paid advertising strategies on social media platforms, including but not limited to LinkedIn, Facebook, and Twitter.
- Develop visually appealing and compelling ad creatives tailored to each platform's audience.
- Display Advertising:
- Manage display advertising campaigns, including banner ads and other visual elements, across relevant networks.
- Utilise audience targeting and segmentation to maximise the impact of display advertising efforts.
- Budget Management:
- Monitor and manage advertising budgets effectively to ensure maximum ROI.
- Provide regular reports on budget allocation, spending, and performance across various campaigns.
- Analytics and Reporting:
- Use analytics tools to track, analyse, and report on key performance indicators (KPIs) for all paid media channels.
- Provide insights and recommendations based on data analysis to optimise campaigns.
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven experience in managing paid media campaigns across multiple platforms.
- In-depth knowledge of Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising platforms.
- Strong analytical skills and the ability to interpret and leverage data for decision-making.
- Excellent communication and collaboration skills.
- Certification in Google Ads or other relevant platforms.
- Experience with A/B testing and conversion rate optimisation.
- Familiarity with industry trends and emerging technologies in paid media
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