Product Marketing Manager
Gateshead
£50,000 - £55,000
Permanent
Our client is a global tech health and fitness company with over 70,000 members using their app. As they continue to grow and be recognise as one of the biggest brands in the fitness industry, they are looking to appoint a Product Marketing Manager to manage their digital marketing strategy. The role will be supporting the Head of Brand and managing a team.
The role will be responsible for the following:
- Set out the digital marketing strategy monitoring performance and adjusting to enhance results.
- Develop and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
- Increase inbound lead generation through high quality activity.
Knowledge, Skills, Experience & Behaviours
- Have a minimum of 3 years of relevant marketing experience in a B2C environment with a significant focus on digital marketing.
- Solid knowledge of marketing apps or digital products.
- Proven delivery of integrated digital marketing campaigns with tangible results across multiple channels
- Full understanding of marketing channels such as paid advertising, and organic social, search, PPC, ASO, email marketing, affiliate marketing and digital PR.
Key Metrics for Success
- Increasing % of customers engaging with app
- Increasing social followers
- Increasing volume of marketing driven opportunities
If this sounds like you click the apply today button or contact Sarah Minto, at sarah.minto@bmcrecruitmentgroup.com
